"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
Product details
- Paperback | 336 pages
- 135 x 203 x 21mm | 278g
- 24 Jun 2011
- HarperCollins Publishers Inc
- HarperBusiness
- New York, United States
- English
- Revised ed.
- 006124189X
- 9780061241895
- 286
Download influence : The Psychology of Persuasion (9780061241895).pdf, available at ebookdownloadfree.co for free.
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